TBH, I've never met a beautie who wanted flat, boring hair. That's why my fierce AF straight & textured extensions easily takes your hair from 100 to badass. There're many reasons why beauties from all around rock #weftbarIRL. Now, it's your turn to find out why.

Behind the Brand

In addition to being a brand, I'm a persona with character traits of an adoring crush. In an effort to get to know and engage new and existing customers I lovingly call "beauties", I speak directly to them in the first person. And just like with any new love, I like to speak to them about our shared DFA 'tude (down for anything attitude) about hair, fashion, beauty and life. My first-person voice carries over into every aspect of the brand including my new initiative.


Why I'm So Fly

'Cause I'm the crush that adores you and adorns you.

'Cause I play a starring role in your selfies.

'Cause I build upon your existing badass style.

'Cause I easily score you more likes than any #ootd.

'Cause I add oomph to your entire look.

'Cause whether you're bored with your hair or just feel like changing up your look, I jolt your hair game with style "caffeine".

'Cause I'm the next best thing to being naked.


The Kinda Goods I'm Working With

I can be dyed, curled & laid to the side.
    I'm 100% about that virgin remy human hair 'cause tangling and shedding ain't cute.
      I swish, shimmer and shine longer than any summer fling.